The Transformation Innovation Process
Kickoff
1 Day
Discovery
Pre-work + 1.5 Days
Design + Test
3 Weeks
Pilot
TBD
Scale
TBD
Stages 1-3: Jointly-Led Engagement
Kickoff
Establish scope and guard rails with a small leadership team. Create initial canvases that set direction for the wider team.
Activities
- Map current Business Model Canvas
- Strength/vulnerability analysis
- Explore transformation themes
- Create 3 initial transformation canvases
Outputs
- Baseline Cordstrap Canvas
- 3× initial transformation canvases
- Scope & guard rails for Discovery
Discovery
Engage the wider team: train first, then flesh out concepts, then create fully-formed canvases.
Activities
- Half-day: Method training (12 Shifts, Four Risks)
- Flesh out: Team develops the 3 canvases
- Full-day: Creation workshop
- Capability gap analysis
Outputs
- Team aligned on methodology
- 10+ fully developed canvases
- Repeatable format for future innovation
Design + Test
Build prototypes, conduct customer validation interviews, and report on findings.
Activities
- 3× 1-week prototyping sprints
- Deep dive into concept requirements
- Rapid prototype development
- Customer validation interviews
- Validation report with recommendations
Outputs
- 3 Digital Prototypes
- Completed customer interviews
- Validation report with evidence
Pilot
From experimentation to operation. Prove the model works with real customers, real delivery, and real economics. Select 3-5 pilot customers, build minimum operational capability, and track all metrics.
Jointly's role: Pilot design support, measurement frameworks, coaching. Scope defined based on Design + Test outcomes.
Scale
Integration to the Run business. Convert validated pilot into a sustainable business line. Secure investment, build capabilities, expand customer base, and establish the right organisational model.
Jointly's role: Advisory support, organisational design, strategy reviews. Nature of involvement depends on transformation evolution.
What You Get
Business Model Canvas
Documented current-state canvas with strength and vulnerability analysis.
1 Baseline Canvas
Transformation Canvases
Fully developed future-state canvases representing transformation opportunities.
3 Transformation Canvases
Digital Prototypes
Working prototypes that bring the value propositions to life.
3 Working Prototypes
Validation Report
Customer interview findings and evidence-based recommendations.
1 Comprehensive Report
Investment
Modular engagement—proceed stage by stage with clear decision points
Kickoff & Discovery
Stages 1-2
£32.5k
Total
Design + Test
Stage 3
£35k
Total
Investment Summary
£32.5k
Kickoff & Discovery
(Stages 1-2)
£35k
Design + Test
(Stage 3)
£67.5k
Total Stages 1-3
(Full Programme)
Why This Approach
Shared Fluency
The Canvas gives the team a common visual language to discuss current and future business models without getting lost in jargon or abstraction.
Pattern Recognition
Twelve proven transformation patterns show how other companies have shifted their models—giving templates to adapt rather than starting from scratch.
Evidence-Based Decisions
A structured testing process reduces the risk of transformation innovation bets by validating assumptions before scaling.